In a Sea of Voices: Overcoming Market Saturation and Poor Discoverability in Podcasting

Understand how market saturation and poor discoverability affect podcast growth and learn strategies to curb it. Discover how tools can help you stand out. 

The dream of every podcaster is to have a dedicated audience who constantly engage every episode without even watching the entire episode itself but is that really possible in a field where market saturation and poor discoverability are real challenges podcasters face every time. Both work hand-in-hand; when the market is saturated, it leads to poor discoverability. 

The Reality of a Saturated Podcast Market

Nothing reduces hopes more than having the perfect podcast idea to reach a particular audience, only to release it and discover that someone else has already done it, and done it perfectly. Yours is then just one of many similar podcasts. Creators need to understand that having a great idea and content is not enough; you must also develop strategies to stand out.

To be honest, podcasts are crowded spaces; everyone is doing it and most people tend to stick to what they already like every time making it hard for new podcasts to suffice. There is a lot of competition out there and at times, algorithms favor popular podcasts. The podcast that generates more likes leaves the new voices out of the market thereby making it hard for people to notice them. It is not like you are doing a bad job at podcasting, it’s just how algorithms work. 

Listeners out there stick to what they already know; sometimes choosing quality over quantity and most people will never want to try out a new podcast because it is mentally exhausting having too many options in a saturated market. 

The Cost of Poor Discoverability

Is there a price to pay if your content has poor discoverability? Yes, it’s a threat to knowing how long you can sustain your content in this field. This drains your energy to continue when you don’t have steady listeners and you can never build a community. 

As creatives, never rely on advertising or sponsorships. Poor discoverability can reduce the amount of revenue generated on a stream and doing this makes it hard to sustain your podcast. Be for real, how long do you think you can sustain it for? 

What Should I Do? 

The ultimate question that every podcaster asks is what should I do when faced with all of these? There are several ways to do this but one thing to always note is you need to embrace your voice, this sounds like something everyone does right? Yes. Listeners perceive authenticity; which means when you’re not trying to copy popular trends, you stand out on your own. Try mixing originality with your podcasts. 

One thing creators do not know is that the audience likes it when you respond to comments–actively engaging with your community. Put yourself out there, have conversations with your listeners. This will help boost your discoverability in the field. Don’t be a ghost!

This last part cannot be over emphasized—use tools to help increase your workflow. This is almost like an anthem; if you want to experience ease in all areas of your work, use smart tools. Tools like pllugg can assist in making work easier for you. This helps to free up your work schedule to focus on what truly matters; helping you connect with your audience and making your contents stand out from every other podcast out there. And don’t get me wrong, it is not about letting technology take over; it is not about being lazy, it is simply making you standout. 

Frequently Asked Questions (FAQS) 

Q: What is Pllugg? 

A: Pllugg is a tool that helps you transcribe, track analytics, edit audios, and even generate social media contents. 

Q: Is Pllugg suitable for both beginners and experienced podcasters? 

A: Yes! Whether you’re starting or already have an established podcast, pllugg will ease your burden and also helps streamline your workflow. Whatever stage you are in, pllugg is with you. 

Q: Is Pllugg accurate when it comes to audio transcription?

A: Yes! You don’t even have to sweat it. Pllugg helps you review and adjust transcription.