Podcast Growth Struggles: Why Exposure Feels Like an Uphill Battle
Struggling to grow your podcast? Discover why minimal effort from guests and poor exposure are slowing you down—and how smart strategies can change the game.
One thing to always note is that there will always be a little bit of frustration as a podcaster. It can be anything. Imagine you have this mind-blowing idea to take your podcast to the next level; you poured your emotions into a particular episode, thinking it would blow up, only to end up with no audience- and it feels like shouting into the void. It’s as if no one is even seeing you put in so much effort or you aren’t getting appreciated enough.
The rising question in this is what could be the problem? It’s simple; getting your audience isn’t about just hitting “publish.” You can’t do it alone—you need to pull efforts from all sides, especially your collaborators. And like we have always said, market saturation is high in this industry so your guests and co-hosts putting little effort into promoting your work is tiring.
How to grow your podcast audience
Does Collaboration Guarantee Growth?
One secret recipe that guarantees growth is to collaborate with either other podcasters in your field or even a guest, but you know, it can’t always go the right way. Some podcasters experience what we call minimal promotion from guests. This is when a guest barely promotes the episode to their own side of the audience; but with tools like pllugg, you will not have to bother about things like this.
Let’s say a situation where even the collaborator doesn’t engage or even repost your episode. The worst is when they do and they fail to tag you in the video.
Why Exposure Feels Impossible to Crack
Even with collaborators, audience growth can be slow. You might still be wondering, what’s the buzz about collaboration then? Collaboration does its work but not every time. You don’t expect people to just randomly discover your podcast at a coffee shop while relaxing. There are millions of podcasts in our worlds, each trying to stand out but you are still relying on organic discovery. No!
We know you need to put your podcast on Spotify and Apple Podcasts, that can’t be your only audience. Social media is a powerful tool to advertise yourself or those mini newsletters you send to people. Help yourself; don’t just promote your podcast once. Do it every time!
How Does Everyone Get It Right Then?
Collaboration is easy, let’s get it right. You are excited about growing your audience, but everything has to be systematic. Always set clear expectations for your guests. Communicate with them the importance of sharing the episode.
Provide short clips of your episode to spread it around social media, blog posts, and every platform you can lay your hands on. Tools like pllugg can help you through this process, making your episodes and contents shareable.
The reason for engaging your audience cannot be over emphasized—build a community and not just talks. Encourage listeners to share your episodes.
Instead of doing everything yourself to ensure promotion, tools like pllugg help distribute content better—so your podcast gets promoted without doubling your task.
How To Efficiently Get Your Audience.
Audience growth doesn’t happen overnight, you need to work towards it; your visibility, reach, and distribution must be strategic.
Pllugg isn’t just a tool—it’s your podcast’s best helper. You can get exposure through pllugg, helps you repurpose your content the right way. Pllugg ensures that every content gets the visibility it needs all the time.
Your podcast deserves more than a pin drop silence from your audience.
The 4 Phases of Podcast Growth.
